Pick up your copy of the January 2011 Better Homes and Gardens. Look at us in Print!
Showing posts with label Publicity. Show all posts
Showing posts with label Publicity. Show all posts
Thursday, January 20, 2011
Mention in Better Homes and Gardens
Pick up your copy of the January 2011 Better Homes and Gardens. Look at us in Print!
Thursday, January 13, 2011
What's Next? Help Make A Difference
So What’s Next?
We did it! We completed what seemed impossible - a full year of What You Can Do. 261 videos, 261 one-minute ideas to help change the world. Over 70 organizations including Mercy Corps, Action Against Hunger, The National Domestic Violence Hotline, The Breast Cancer Site, Defenders of Wildlife and The Petfinder.com Foundation all lent their programs, expertise and ideas. Countless numbers of people gave us their time and energy to help produce an entire year dedicated to warding off my inner demon: Impending Sense of Doom (ISD). Now that the exhilaration has subsided and my ISD is, for now, wrangled and contained, all that remains is… what’s next.
Which begs the question, what is next?
We recently heard from a truly amazing woman. She commented on one of our blog entries about how she moved passed her own ISD and found a ”Respite of Hope.” That hit me in the best way possible. She’s right, I thought. That’s exactly what we’re aiming for.
I know that my one-minute action can’t cool down the planet or stop wildlife extinction. But maybe my one-minute action paired with a million other one-minute actions could pull all of us collectively out of ISD and help us land on that elusive “Respite of Hope”.
So that is the goal this year. To build and grow this amazing community, to expand our reach to as many people as possible and get as many of us involved as we can.
We will of course be running new videos as the need arises. As I type this we are working on a video to commemorate the one-year anniversary of the earthquake in Haiti. We’re also planning a new week dedicated to fighting hate and bullying. We promise that more video content will be added. There will be more interviews from the experts, more blogs and more updates. All that’s left is you.
Won’t you join us? Together, maybe we can all locate our own respite of hope, even if for only one-minute at a time.
Here’s to 2011!
Jessica, Creator of “What You Can Do”
To join the discussion or become a fan: www.facebook.com/whatyoucando
Friday, December 31, 2010
365 Ways to Change the World
Think you can Change the World in 1 Minute? Watch this.
Starring - What You Can Do
Written by - Jessica Arinella & Julie Tortorici
Shot, Edited and Directed by - Alicia Arinella
Produced by: On the Leesh Productions
Music by: Banana Whale
What You Can Do Logo Created by: SCG Siddharth Creative Group
Additional Footage Provided by: Shutterstock, Inc. Used by Permission
Special Thanks: Dennis Arinella
For more information, please visit - www.whatyoucando365.com
Starring - What You Can Do
Written by - Jessica Arinella & Julie Tortorici
Shot, Edited and Directed by - Alicia Arinella
Produced by: On the Leesh Productions
Music by: Banana Whale
What You Can Do Logo Created by: SCG Siddharth Creative Group
Additional Footage Provided by: Shutterstock, Inc. Used by Permission
Special Thanks: Dennis Arinella
For more information, please visit - www.whatyoucando365.com
Saturday, October 9, 2010
Our Interview With The Green Divas
We are thrilled to share our interview with the original Green Divas, radio hosts and multimedia duo Megan McWilliams and Jenifer O’Neill. Their weekly internet radio show provides listeners with creative and laid-back ideas for green and sustainable living with a touch of humor. The show also features interviews with celebrities and green living experts on issues related to a healthier and more sustainable lifestyle. Check out the Green Divas radio show on Thursdays from 7-8 pm on http://www.homegrownradionj.com/.
1) What’s the story on how The Green Divas were created?
Well, back when we were publishing Relevant Times (the first magazine/website/radio show devoted to sustainable living in the NY metro region), we began calling ourselves radio divas for fun when we did the radio show. After the magazine shut down – like so many magazines and young media companies in this economy – we carried on with the radio show and the blog as ‘the Green Divas’ and things have just evolved ‘organically’ from there.
2) What are your goals for the radio show and other Green Divas projects?
We are all about sharing our real-world experiences as we continually learn how to live ‘greener’ and more sustainably. We never claim to be experts, but we love to interview them and offer them a platform to share w/ us and our audience what they are doing. Always keeping a sense of humor, we use a combination of credible information, experiential reviews and technology to inform our audience. Our goals are always to expand our platform. We love hearing from a fan or listener/reader that they heard something that was really helpful. We don’t expect to save lives, but if we have a positive impact in some lives and ultimately in someone’s behavior toward the planet and each other, then we are doing our job. We’re always open to expanding our reach through various media. We are multi-media divas . . . Green Diva Meg has a book and a television comedy series in development, which is based on the Green Divas experiences.
3) What green causes especially inspire your passion/activism?
We are both very passionate about food – organic, local, seasonal, but primarily sustainable agriculture. The idea of creating more sustainable regional agriculture systems and relying less and less on industrial farming is something we are both very passionate about. Kids and family are a special focus and passion for both of us, but more so for GD Jen who still has young ones (Benjamin 3 and James 10). Keeping positive and focused on solutions is something we feel strongly about, and keeping a sense of humor about it all – it can get so heavy and depressing sometimes.
4) Any Green Divas news to share with WYCD viewers/blog readers?
GD Meg just got back from LA, where she was associate producer of a politically motivated internet comedy video series starring Jack Black and America Ferrara. It is designed to use quality humor to debunk some of the crazy myths that are being hammered at all of us this election season. It is geared toward health care reform myths, but GD Meg made sure there was a good one about global climate change. It should be out by 10/8. Check our blog for details.
Oh yea, we have Paul Newman’s daughter, Nell Newman on the show next week (10/14). She is AMAZING. She’s running Newman’s Own Organics and like us is a huge supporter of sustainable food systems.
5) What are your secrets for juggling your roles as moms, radio hosts, bloggers etc.?
Keeping perspective and trying not to take ourselves too seriously (did I mention sense of humor?). GD Meg’s kids are older and more independent than GD Jen’s so we try to be realistic about what we can handle and always try to be family-friendly.
6) What is your advice for aspiring Green Divas?
Start with what is easy for you, or where you are drawn. For instance, if you are into fashion, try researching ways to ‘green-up’ your wardrobe (sustainably made clothing and accessories, participating in more consigning/clothing recycling, etc.). We have found that once you try one thing and find out how easy, fun, feel-good and not-as-expensive-as-you-thought it usually is, it becomes a little contagious and you want to do more and try other things. Before you know it, you are composting and have chickens running around your yard or rooftop organic veggie garden . . .
To learn more about the Green Divas, visit: http://thegreendivas.com/
1) What’s the story on how The Green Divas were created?
Well, back when we were publishing Relevant Times (the first magazine/website/radio show devoted to sustainable living in the NY metro region), we began calling ourselves radio divas for fun when we did the radio show. After the magazine shut down – like so many magazines and young media companies in this economy – we carried on with the radio show and the blog as ‘the Green Divas’ and things have just evolved ‘organically’ from there.
2) What are your goals for the radio show and other Green Divas projects?
We are all about sharing our real-world experiences as we continually learn how to live ‘greener’ and more sustainably. We never claim to be experts, but we love to interview them and offer them a platform to share w/ us and our audience what they are doing. Always keeping a sense of humor, we use a combination of credible information, experiential reviews and technology to inform our audience. Our goals are always to expand our platform. We love hearing from a fan or listener/reader that they heard something that was really helpful. We don’t expect to save lives, but if we have a positive impact in some lives and ultimately in someone’s behavior toward the planet and each other, then we are doing our job. We’re always open to expanding our reach through various media. We are multi-media divas . . . Green Diva Meg has a book and a television comedy series in development, which is based on the Green Divas experiences.
3) What green causes especially inspire your passion/activism?
We are both very passionate about food – organic, local, seasonal, but primarily sustainable agriculture. The idea of creating more sustainable regional agriculture systems and relying less and less on industrial farming is something we are both very passionate about. Kids and family are a special focus and passion for both of us, but more so for GD Jen who still has young ones (Benjamin 3 and James 10). Keeping positive and focused on solutions is something we feel strongly about, and keeping a sense of humor about it all – it can get so heavy and depressing sometimes.
4) Any Green Divas news to share with WYCD viewers/blog readers?
GD Meg just got back from LA, where she was associate producer of a politically motivated internet comedy video series starring Jack Black and America Ferrara. It is designed to use quality humor to debunk some of the crazy myths that are being hammered at all of us this election season. It is geared toward health care reform myths, but GD Meg made sure there was a good one about global climate change. It should be out by 10/8. Check our blog for details.
Oh yea, we have Paul Newman’s daughter, Nell Newman on the show next week (10/14). She is AMAZING. She’s running Newman’s Own Organics and like us is a huge supporter of sustainable food systems.
5) What are your secrets for juggling your roles as moms, radio hosts, bloggers etc.?
Keeping perspective and trying not to take ourselves too seriously (did I mention sense of humor?). GD Meg’s kids are older and more independent than GD Jen’s so we try to be realistic about what we can handle and always try to be family-friendly.
6) What is your advice for aspiring Green Divas?
Start with what is easy for you, or where you are drawn. For instance, if you are into fashion, try researching ways to ‘green-up’ your wardrobe (sustainably made clothing and accessories, participating in more consigning/clothing recycling, etc.). We have found that once you try one thing and find out how easy, fun, feel-good and not-as-expensive-as-you-thought it usually is, it becomes a little contagious and you want to do more and try other things. Before you know it, you are composting and have chickens running around your yard or rooftop organic veggie garden . . .
To learn more about the Green Divas, visit: http://thegreendivas.com/
Saturday, September 25, 2010
Ten Eco-Tips from the Daily Green
Recently, in doing some research, I found the below link on The Daily Green’s website. They call it the “Top 10 Idiot-Proof Eco-Tips”. I thought I would pass it along since they are the experts and the tips are both easy to follow and include some great statistics! For example, according to www.thedailygreen.com: “Americans idle away 2.9 billion gallons of gas a year, worth around $78.2 billion.”
Woah.
Check out their tips here: Top 10 Idiot-Proof Eco-Tips
For more tips, check out our What You Can Do videos to Go Green this Fall (if you haven't already): www.whatyoucando365.com
Woah.
Check out their tips here: Top 10 Idiot-Proof Eco-Tips
For more tips, check out our What You Can Do videos to Go Green this Fall (if you haven't already): www.whatyoucando365.com
Monday, September 20, 2010
WYCD Guest Blogs on Tiny Green Mom
Click here to check out our WYCD list of one minute activities you can do with your family to go green. Thanks to TINY GREEN MOM for featuring "What You Can Do" on her website!
Check it out here: WYCD with Tiny Green Mom
Check it out here: WYCD with Tiny Green Mom
Thursday, August 26, 2010
What You Can Do Creator, Jessica Arinella is crowned Live a Damn Citizen Rockstar!
This week, What You Can Do creator, Jessica Arinella was crowned - Live a Damn's Citizen Rock Star! Congrats Jess, and check out her interview.
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